CAPUCHE or how to stylishly protect your hairstyle from the rain

Paris is becoming a cycling city: After the first lockdown in 2020, the number of cyclists in the French capital increased by almost 70 percent compared to the previous year. And Mayor Anne Hidalgo is also an active cyclist (yes, of course, we reported that she owns a Thousand Helm in Navy Blue;)).

Family business conquers the (bicycle) catwalks of the capital

How fitting then that the great rain hoods from CAPUCHE from Paris are among the NEW ARRIVALS in our shop. Produced and designed in France, the story behind CAPUCHE is the founding story of Juliette and Gisèle.

Juliette is an art director in Paris and has worried about her hairstyle on an average of 170 rainy days. Gisèle is Juliette's grandmother, lives in Chambery and has never had to worry about wet weather and her hair thanks to her practical rain hood. And it was precisely this practical rain hood, combined with Juliette's creative mindset, her sense of fashion and many years of experience in the industry, that laid the foundation for CAPUCHE.

In 2017, the first collection was launched and thanks to numerous press releases and a TV appearance on "Qui veut être mon associé?" (Who wants to be my business partner?), CAPUCHE became an almost cult must-have in France, followed by its entry into the prestigious addresses Galerie Lafayette, Le Bon Marché Rive Gauche and Fondation Louis Vuitton.

But even without all the media hype, the CAPUCHE bonnets are simply practical, well thought out and there is a lot of love and craftsmanship in the products.

We think: CAPUCHE should not be missing from any handbag and proves that your hairstyle can be protected so easily and stylishly.

Photos by CAPUCHE